How to Embed Video Conferencing in Your Website or App (2025 Guide)

In today’s digital landscape, video conferencing has become essential for businesses across every industry. However, sending users to external platforms like Zoom or Teams creates friction and breaks the user experience. The solution? Embed video conferencing directly into your website or application.

Whether you’re building a telehealth platform, e-learning portal, or customer support system, embedded video chat keeps users engaged within your ecosystem while providing the real-time communication they need.

What is Embedded Video Conferencing?

Embedded video conferencing involves integrating real-time video and audio communication directly into your application’s user interface using third-party APIs or SDKs. Instead of redirecting users to external platforms, the video call happens seamlessly within your own branded environment.

Understanding APIs vs SDKs: Choosing Your Integration Path

According to Statista research, the global video conferencing market is expected to reach $24.3 billion by 2030, making embedded solutions increasingly valuable for businesses seeking competitive advantages.

Top 10 Embeddable Video Conferencing Platforms of 2025

For businesses focused on recording and analyzing their embedded video calls, integrating with ScreenApp’s AI transcription features can add valuable capabilities like automatic meeting notes and searchable conversation archives.

Step-by-Step: How to Embed a Video Call

Sample Implementation with Daily.co

Here’s a basic example of how to embed video conferencing using Daily.co’s JavaScript SDK:

// Initialize Daily.co call object
const callFrame = DailyIframe.createFrame({
  iframeStyle: {
    position: 'fixed',
    top: '0',
    left: '0',
    width: '100%',
    height: '100%',
    border: 'none'
  },
  showLeaveButton: true,
  showFullscreenButton: true
});
// Join a meeting room
callFrame.join({
url: ‘https://your-domain.daily.co/room-name’,
userName: ‘User Name’
});
// Handle call events
callFrame.on(‘joined-meeting’, () => {
console.log(‘Successfully joined the meeting’);
});
callFrame.on(‘left-meeting’, () => {
console.log(‘Left the meeting’);
callFrame.destroy();
});

Companies implementing embedded video often integrate additional tools for enhanced functionality. For example, recording video calls with AI-powered features can provide valuable insights and compliance documentation for business applications.

Frequently Asked Questions

Integration Best Practices

When implementing embedded video conferencing, consider these essential practices:

Security First: Always validate user permissions server-side before generating access tokens. Implement proper authentication and authorization to prevent unauthorized access to video sessions.

Network Optimization: Use providers with global infrastructure to minimize latency. Implement adaptive bitrate streaming to handle varying network conditions automatically.

User Experience: Provide clear instructions for camera/microphone permissions. Include audio/video quality testing before users join important calls.

Compliance Requirements: For healthcare or financial applications, ensure your chosen provider offers HIPAA, GDPR, or other necessary compliance certifications.

Many businesses enhance their embedded video solutions with complementary tools. For instance, AI-powered video analysis can automatically extract insights from customer support calls or training sessions.

Choosing the Right Solution for Your Platform

The choice between different embedded video solutions depends on your specific needs:

• Choose APIs when you need complete control over the user interface and have development resources for custom implementation
• Choose SDKs when you want to launch quickly with pre-built components that can be customized to match your brand
• Consider hybrid approaches that offer both options, allowing you to start with SDKs and migrate to APIs as your needs evolve

For businesses in regulated industries like healthcare or education, providers like Twilio and Agora offer comprehensive compliance features. Startups and smaller applications often find success with Daily.co or VideoSDK’s generous free tiers and developer-friendly documentation.

The embedded video conferencing market continues to evolve, with new features like AI-powered backgrounds, real-time translation, and advanced analytics becoming standard. By choosing the right integration partner now, you’ll build a foundation that can grow with your platform’s needs.